Choosing the right keywords can be tricky and you definitely don’t want to end up using irrelevant keywords if your aim is for your business to grow.
Listed below are a few tips and tricks to help build a keyword list:
~ Firstly, you need to put yourself in the mind of the customer when creating your list. An essential exercise would be to write down the main categories of your business as well as listing the relevant phrases or words under those categories.
~ Now that you have a list of keywords you need to think of quality over quantity, yes quantity sounds great but ‘quality’ doesn’t mean lengthy.
~ Theme, this is important! Organise and create themes for your products or services!
~ Specific Keywords – by having specific keywords your website will only appear for terms that match your business. Be careful though, you also don’t want to be too specific as this might not reach as many people as you would like.
~ Usage of general keywords – if your idea is to reach as many people as possible then using general keywords could do this. Try It out and test to see which ones have more of an effect.